Applications open for founding partners
Your AI API company.
Your AI API company.
Ready before lunch.
Sell access to frontier models under your brand. RelayRouter handles routing, customer keys, budgets, usage, and infrastructure while you own the relationship.
One integrationEvery supported modelYour marginsMarkup controlsYour customersIsolated keys & budgets
Acme AI / OverviewLive
Good morning, AlexReseller overview
NWNorthwind LabsUltra$1,284.22Healthy
AI SaaSAGENCIESDEVELOPER TOOLSVERTICAL AIPLATFORMS
Control planeEverything between a model provider
Everything between a model provider
and a paying customer.
Stop rebuilding account infrastructure. Start with the operational layer a serious API reseller needs.
⌁
Customer-level control
Create isolated customer accounts, keys, monthly budgets, model access rules, expirations, and instant suspensions.
NL Northwind Labs$842
SL Studio Linear$391
PH Paperhouse AI$1,204
Your pricing, your margin
Apply account-wide markup or set model-specific prices. See projected margin before publishing.
Wholesale$2.40+30%Customer price$3.12
Relay-funded or BYOK
Use wholesale RelayRouter capacity, connect independent provider keys, or combine both with automatic failover.
POST /v1/chat/completions
authorization: Bearer rr_live_•••
x-customer: northwindWhite-label ready
Give customers your name, domain, documentation, and support experience—without exposing upstream infrastructure.
api.yourbrand.comVerified
Auditable by design
Immutable money entries, scoped management keys, webhook events, and a record of every sensitive action.
Clear economics
Money and compute never get confused.
Cash Balance pays for subscriptions and add-ons. Compute Credits are metered usage units. Separate ledgers make every transaction explainable.
- Cash Balance$1 funded = $1 spendable balance
- Compute CreditsUsage units with published model rates
- Immutable ledgerDeposits, purchases, refunds, and usage are traceable
Pricing
Start lean. Scale without migrating.
Usage is metered separately. Every plan includes Relay-funded and BYOK routing.
$9/mo
Validate your reseller business.
- 10 customers
- 25 API keys
- 5 concurrent requests
- Community support
$29/mo
For a growing client roster.
- 100 customers
- 250 API keys
- 20 concurrent requests
- Usage webhooks
$79/mo
For serious AI businesses.
- 1,000 customers
- 2,500 API keys
- 75 concurrent requests
- Priority routing
$199/mo
For scaled platforms and agencies.
- 10,000 customers
- 25,000 API keys
- 250 concurrent requests
- Priority support
$499/mo
Unlimited accounts under fair use.
- Unlimited customer records
- Unlimited key records
- 500 concurrent requests
- Architecture review
“Unlimited” applies to stored customer and key records. Model usage and request concurrency remain metered and limited as shown.
Questions
Built for transparent partnerships.
When do I pay the $0.50 minimum?
Only after your application is approved. The deposit remains in your Cash Balance and activates production API keys.
Can I connect my own provider keys?
Yes. BYOK and Relay-funded routing can coexist, allowing independent capacity with RelayRouter failover.
Do you process my customers’ payments?
Not in the initial program. You retain the customer billing relationship; RelayRouter bills your reseller account.
Is the Unlimited plan unlimited compute?
No. It removes stored customer and key caps under fair use. Inference remains metered to keep pricing sustainable.
The infrastructure is ready.
Your distribution is the advantage.
Apply with your use case and expected volume. Approved partners activate with a $0.50 funded balance.